In today’s article, I will try my level best to cover the key differences between Paid and Organic Search advertising since I have received many questions about this particular topic. Let us start by defining what both paid and organic search terms mean.
Paid Search advertising refers to a digital marketing strategy which gives brands the ability to pay huge amounts of money to search engines such as Google to rank their ads higher on search engine results pages (SERPs) with an aim of increasing traffic to their websites and generating sales. Additionally, the most common form of paid search advertising is Pay per Click (PPC). This therefore means that the brand or company simply pays for every single click they receive on their ad campaigns.
Organic Search advertising by definition is a digital marketing strategy where search engines find and rank website content naturally, without any influence of paid advertising. However, there are many factors that can make content rank higher in search results for example the quality of the backlinks pointing to the page. Additionally, search engines also look at authority of the web page’s content, quality of the content and above all the relevancy the content impacts to the users.
With that all said, here are the differences between paid and organic search advertising.
- TRAFFIC
Like earlier said, with paid search, advertisers or companies pay for ads to rank higher in the search results for certain keywords whereas with Organic search, companies don’t pay a single penny to appear in search results. - TIME
In terms of acquiring results, paid search is a bit faster as in most cases, its instant whereas with organic search, you have to exercise a bit of patience since it really takes some months or weeks to acquire results. - RANKING OR POSITIONING
Advertisers or companies that pay for traffic are considered for the top page rankings or positions while those who have invested in SEO for organic traffic are placed below the paid ads.
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