Category: MARKETING
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What is the importance of Search Engine Optimization (SEO) in Digital Marketing
SEO stands for Search Engine Optimization, this simply refers to the process of improving the quality and quantity of website traffic to a website or a web page from search engines. Therefore, SEO simply helps a website owner or developer to improve their website’s ranking on search engine result pages (SERPs). This can greatly help to…
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3 Key Reasons why digital marketing is very important for your business in 2025
By definition, Digital Marketing is simply the promotion of goods and services to potential customers through various digital channels and electronic technologies. For a business to survive in this current era, business owners have put in place various strategies that enable them reach out to wider audiences across the world. However, this of course comes…
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3 Main differences between Paid and Organic Search Advertising
In today’s article, I will try my level best to cover the key differences between Paid and Organic Search advertising since I have received many questions about this particular topic. Let us start by defining what both paid and organic search terms mean. Paid Search advertising refers to a digital marketing strategy which gives brands…
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How to Create or Publish a blog post in WordPress for Beginners
We are learning how to create or publish a blog post in WordPress for beginners but also Pros, can use my guide. Creating posts in WordPress is very easy and it doesn’t consume a lot of time to create one. Additionally, you may not be a developer to do this because it is really a…
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How to install Yoast SEO plugin for WordPress Website
By the end of this article, you will be able to successfully install the Yoast SEO plugin on WordPress websites for free since we shall be dealing with the free version. For starters, Yoast SEO is by far the best for Search Engine Optimization on the market with over 10 Million active installations. A short…
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How to create a robots.txt file in WordPress using Yoast SEO plugin
Hi guys, in this article, I will discuss with you a simple method basing on the Yoast SEO plugin directives on how to create a robots.txt file for your website. Additionally, we shall do cross check to see whether there is a sitemap in our created robots.txt file. First things first, a robots.txt file by…