Tag: digital marketing
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What is the importance of Search Engine Optimization (SEO) in Digital Marketing
SEO stands for Search Engine Optimization, this simply refers to the process of improving the quality and quantity of website traffic to a website or a web page from search engines. Therefore, SEO simply helps a website owner or developer to improve their website’s ranking on search engine result pages (SERPs). This can greatly help to…
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3 Key Reasons why digital marketing is very important for your business in 2025
By definition, Digital Marketing is simply the promotion of goods and services to potential customers through various digital channels and electronic technologies. For a business to survive in this current era, business owners have put in place various strategies that enable them reach out to wider audiences across the world. However, this of course comes…